MAPUA
AE-DAM

An artist, a leader, a researcher, a media practitioner
Presented By
Jaon Ae-dam Gatchalian
WHO AM I?

My Journey
Art has been meaningful to me from the very beginning. It became a way for me to express my own feelings, and with the right knowledge and understanding, to communicate ideas that others could also connect with. Art carries multiple meanings and interpretations, and in that way, it has the power to reach, help, and move people.
As I continue my journey as a college student, I have come to realize that art can be more than personal expression. One of the things that continually reignites my passion – especially during moments of exhaustion or near burnout – is learning the true purpose of a designer and a media practitioner. With this role comes responsibility: to create not only for oneself, but for the people who will experience and use the work.
A key lesson I will always carry with me is the Design Thinking process. It taught me to approach design with empathy, intention, and problem-solving at its core. This mindset reshaped how I view creativity – not just as making something visually appealing, but as designing with purpose, clarity, and impact.
“We spend a lot time designing the bridge, but not enough time thinking about the people who are crossing it.”– Dr. Prabhjot Singh, Director of Systems Design at the Earth Institute
EDUCATIONAL
BACKGROUND
PRESIDENT'S LISTER
Awarded to students with exceptional academic performance, maintaining a grade weighted average within the highest tier of the university standards.
DEAN'S LISTER
ACADEMIC SCHOLAR
GUIDANCE SOCIETY OF MAPUA
FILM, ARTS, & MEDIA ENTHUSIAST
TV MAPUA
MAPUA MAKATI CTL
SKILLS
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SKILLS
Select a Software
WORKS
UI / UX DESIGN
UI/UX design is a discipline I only encountered in college, yet it opened an entirely new way of thinking for me. It reshaped how I understand design – not just as visuals, but as experience. This field made me more aware of users, systems, and ethical responsibility, and it is something I have grown to love deeply.



WORKS
UI / UX DESIGN
UI/UX design is a discipline I only encountered in college, yet it opened an entirely new way of thinking for me. It reshaped how I understand design – not just as visuals, but as experience. This field made me more aware of users, systems, and ethical responsibility, and it is something I have grown to love deeply.
PAPERS
Published Paper (2026)
This qualitative study investigates the integration of generative AI into graduate-level design education, exploring how faculty navigate the tension between innovation and ethical challenges.
BETWEENINNOVATIONANDETHICS
PERSPECTIVES OF GRADUATE FACULTY ON THE USE OF GENERATIVE AI IN DESIGN EDUCATION
PAPERS
Published Paper (2026)
This qualitative study investigates the integration of generative AI into graduate-level design education, exploring how faculty navigate the tension between innovation and ethical challenges.
BETWEENINNOVATIONANDETHICS
PERSPECTIVES OF GRADUATE FACULTY ON THE USE OF GENERATIVE AI IN DESIGN EDUCATION
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